喜歌实业 以品牌力量拓展本土男装世界版图　以智能物流开启行业发展全新阶段

　　本版图片由喜歌实业提供

　　Written by Zhu lingjie Pictures provided by Zhejiang xige industries limited corporation

　　Xige industrial:Expand the domestic menswear a global strategy with brand strength,Start a new stage of industrial development with intelligent logistics

　　企业名片：

　　浙江喜歌实业有限公司，是一家集设计、营销、加工、电子平台全渠道于一体的专业化服装公司。公司成立于1998年，经过多年的厉兵秣马，现以发展成为批发、零售、专卖、O2O全渠道为一体的立体多元化服装经营模式，形成了以浙江濮院为中心，辐射重庆、四川、湖北、湖南、云南、江苏、贵州、福建等全国各地区的知名服装企业。旗下品牌包括：杰尼威尼服饰、利鲨服饰、G·O服饰、喜歌移动互联网商城，汇集了5000余名员工客户，战略合作客户达300余家，建立了全方位的运营服务体系，现公司覆盖全国直营店及联营达1000家。

　　company profile:

　　Zhejiang xige industries limited corporation, which is a professional garment company that is in possession of multiple channels of design, marketing, manufacturing, and e-commercial platforms.Firstly founded in 1998, through years of development and accumulation, the company now has grown to a comprehensive diversified garment business model which includes wholesale, retail and O2O business, formed by Puyuan,Zhejiang as the center, radiation in chongqing, sichuan, hubei, hunan, yunnan, guizhou, fujian, jiangsu and other well-known garment enterprises in all over the country.It is a multiple-brand company containing: jieni'veini clothing, lisha clothing, G·O clothing and xige e-commercial mall. The company has gathered more than 5,000 employees and over 300 strategic cooperative clients, and established a comprehensive operation and service system. Now the company has opened 1,000 wholly-owned and joint-venture chain stores around China.

　　公司一直秉承“关注客户、携手多赢”的服务理念，“超性价比”、“省钱、省时、省心”的经营理念，“为员工提供发展平台，为客户提供运营保障，为消费者提供优质服务”的核心价值观，赢得了国内广大合作伙伴和众多消费者的喜爱，正朝着国际标准化发展。

　　重塑品牌价值，铸建国际男装标杆

　　“做批发、做代工，主动权、定价权都是在别人手上，而自己做品牌，不仅掌握了主动权，而且可以跟市场联系地更紧密。”在喜歌实业董事长陈贤喜看来，随着时代变迁，国内服装品牌的认可度正在不断上升，品质好、价格不高的服装企业一定会在国内有很好的生存空间。

　　正是怀揣着“一定要成立一个自主品牌”的初心，陈贤喜在2014年成立了“O2O”运营模式的杰尼威尼电子商务有限公司，并自主研发了杰尼威尼(jieni’veini)男装品牌。公司集设计、生产、销售为一体，服饰设计以时尚商务简约多元系列化为主。从工厂直接进入卖场，直接让利给消费者，完美实现了“高品位、中价位”的品牌价值。

　　走进位于濮院镇的浙江喜歌实业有限公司，墙面上“杰尼威尼”的巨型标志尤为显眼。“我们要善于发现杰出的自己，用自己的设计和创新，让客户穿我们的衣服，也能遇见杰出的自己，这便是杰尼威尼。”言及品牌的寓意和期待，陈贤喜这样说道。

　　值得一提的是，杰尼威尼品牌的发展战略直接与国际化接轨，通过线上线下同步发展，短短几年品牌便荣获多项大奖，得到了业界和消费者的双重认可。截至目前，杰尼威尼的直营店已达500多家，覆盖中西部、东部等各区域。

　　路漫漫其修远兮。陈贤喜表示，杰尼威尼将在打造百年服装品牌的道路上砥砺前行，以成为中国男装领军品牌为战略目标，抓住互联网发展的大潮，做大做强服装产业，力争走出一条具有喜歌特色的国际化品牌之路。

　　引进智能物流体系，争做时代企业

　　“来濮院一年，现在企业的生产、设计研发、智能物流等环节都已经开始运转，接下来我们计划将公司的总部‘搬’到濮院来。”2017年5月，陈贤喜将自己位于成都的喜歌实业采购部、仓储部和电商部迁址濮院，成立了浙江喜歌实业有限公司。目前一期项目已建成并投入使用，二期项目正在如火如荼的建设中，预计到2020年3月，喜歌实业总部将正式迁址濮院。

　　在喜歌实业的仓库里，“隆隆”的机械声下，一个个黄色的环保箱在履带的输送下，经过流水线，自动、有序地完成着从入库、补货、挑选、打印标签、分拨和出库的步骤，这样的场景是喜歌实业在引进智能物流体系的成果，也是“机器代替人工”向自动化、智能化方向转变的成果。

　　“杰尼威尼作为知名男装品牌，每天从濮院总部发到全国各地的货物数以万计。智能物流系统的引进，为我们节省了不少人工成本。”喜歌实业相关负责人激动地说道，“现在有了这套智能物流系统，偌大的仓库只需几十人就能轻松运行，一小时就能完成往常一天的工作量，每天轻松出库几万件，这样才能让员工腾出更多的精力深入了解和学习智能化物流。”

　　没有成功的企业，只有时代的企业。在新零售时代，喜歌实业配套电子商务平台，引进了智能物流体系，实现了全流程的智能化，完成了智能物流的升级优化，真正做到了让新制造和新零售无缝的对接，也让店铺与总部之间实现了高效连接。

　　The company has been always obedience to the service concept of "concerning clients and win-win in the end", the business philosophy of "super cost performance" and "saving money, time and worry".The core values of "providing development platform for employees, operation guarantee for clients and quality service for consumers" have won the favor of numerous domestic partners and consumers and are developing towards international standards.

　　Rebuild the brand value and establish the international menswear standard

　　"Wholesale,OEM, initiative, pricing power is in the hands of others, and operating self-owned brand can not only grasp the initiative but also be closer to the market."According to Chen xianxi, chairman of xige industrial,With the change of time, the recognition of domestic clothing brands is rising constantly, and the clothing enterprises with high quality and reasonable price will have an ideal living space in China.

　　It is precisely with the original intention of "must establish a self-owned brand",Chen xianxi established the "O2O" operation mode of jieni'veini e-commerce co., LTD in 2014 and independently developed jieni 'veini menswear brand.The company integrates design, production and sales, and clothing design is based on simple and multiple serialization of fashion business.All jieni 'veini products are transfered to stores directly from factories without any intermediate costs.Consequently, the company can directly offer benefits to consumers, and perfectly achieve the brand value of "high taste, acceptable price".

　　Walking into zhejiang xige industrial co., LTD. Which is located in Puyuan town, the giant logo of "jieni'veini" on the wall is particularly conspicuous."We need to be good at discovering our advantages and using our design and innovation to attract our customers to wear our clothes and realizing that they are very outstanding.When speaking the meaning and expectation of the brand, Chen xianxi said.

　　It is worth mentioned that the development strategy of jieni'veini brand is directly in line with internationalization. With the synchronous development of online and offline, the brand has won many awards in just a few years, which has gained recognition among both the garment sector and consumers.Up to now, there are more than 500 chain stores in jeni vini, covering the Midwest, east and other regions.

　　The road ahead will be long.Chen xianxi said that jieni'veini will march ahead in the road of building a century clothing brand, with the strategic goal of becoming a leading brand of Chinese men's garment sector,seize the tide of the development of the Internet to expand and strengthen the clothing industry, and strive to create a road of international brands with xige characteristics.

　　Introduce intelligent logistics system,be a times enterprise

　　"We have stayed in Puyuan for one year, the production, design and development of the enterprise, the intelligent logistics, etc., have started to operate in Puyuan.” Next, we plan to move the company's headquarters to the puyuan.In May 2017, Chen Xianxi moved industrial purchasing department, warehouse department and electricity department from Chengdu to Puyuan and established zhejiang xige industrial co., LTD.At present, phase I project has been completed and put into use, while phase ii project is under construction. It is expected that the headquarters of xige industrial will be officially moved to puyuan by March 2020.

　　In the warehouse of xige industrial, under the sound of "rumble" machinery, a series of yellow environmental protection boxes are transported under the caterpillar belt and go through the assembly line.The steps of warehousing, replenishment, selection, printing label, allocation and delivery are completed automatically and orderly, which is the result of the introduction of intelligent logistics system by xige industrial.It is the result of the transformation from "machine replacing human" to automatic and intelligent direction.

　　"As a well-known menswear brand, jieni'veini sends tens of thousands of goods to all parts of the country every day from the headquarters of puyuan. The introduction of intelligent logistics system has saved us a lot of labor costs."With this intelligent logistics system, the huge warehouse can operate easily with only a few dozen people, and can complete the daily workload in one hour.Tens of thousands of pieces are easily delivered every day, so that employees can deeply understand and learn about intelligent logistics.

　　There is no successful enterprise, only enterprise for the age.In the age of new retail, xige industrial equiped with e-commerce platform and importing the intelligent logistics system, realize the whole process of artificial intelligence.With the upgrade of smart logistics, it really has made a seamless docking between the new manufacturing and the new retail, and has made the stores have an efficient connection to the headquarters.

编辑：潘竞毅